Health Collections

Marketing Partnerships Are Essential for Healthcare Organizations

healthcare marketing agency team

A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they’ll be there for you—not for a one-off project or creative piece, but as a true marketing partner.  The cold, hard truth is, many agencies won’t actually form a true marketing partnership with you. Many simply aren’t …

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Partners HealthCare. Too big to succeed? – Health Business Group

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Too big to nail? Question: How do you know when a non-profit healthcare organization is getting too big? Answer: When it’s considering spending over $100 million to change its name. Partners HealthCare was founded in 1994 when Massachusetts General Hospital and the Brigham and Women’s Hospital decided to team up (“partner”) to defend themselves against Blue Cross and Harvard Pilgrim, …

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Heart Fire. The energy of Summer. – Inspiring Health

Summer is characterised by brightness, heat, activity, fruition and expansion. The shining sun stretches the days, the air buzzes with bees and flickers with butterflies. Seeds planted in the spring have grown into nourishing food, blossomed flowers colour our world. We are busy outside on the beach, at a bbq, camping, sporting, visiting friends and family and generally taking advantage …

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9 Marketing Interviews You Can’t Miss

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Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered.  These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into topical categories to save you …

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#CABudget Votes This Week Include Major Health Investments and Expansions |

This week, the Assembly and Senate are poised to pass key health expansions as part of the overall 2019-20 Budget. The votes taken today and this week will advance health care reforms that were negotiated by the Governor and legislative leaders. Governor Newsom has until July 1 to sign the budget, which will make official the provision of new financial …

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Should ICER be NICER? The case for analyzing the value of drugs – Health Business Group

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It’s a tree of ICE, for those who hold fast to it The headline in today’s Boston Globe —Price watchdog’s influence on drug makers expands; As nonprofit assesses treatments, some fear it inhibits key options— could have been written by a drug industry lobbyist. [And maybe it was, since the online headline instead uses the squeaky phrase ‘mouse that roared.’] …

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