Health Collections

Healthcare edition – Health Business Group

cropped logo new 3

Any medical tourists on board? Looking through my news alerts today I saw a couple items that support the old adage, “there’s nothing new under the sun.” Exhibit 1: Biosimilars Two academics have been arguing for a few months that biosimilars aren’t like generics after all and that the US should regulate the prices of biotech drugs once they go …

Read More »

“The Community Already Knows Us!”

hospital partially hidden behind bush

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a fraction of the interaction you …

Read More »

Doctor-Patient Relationship Building: 4 New Technologies

woman texting in subway

Relationship building has always been an essential part of the doctor-patient dynamic. Today, however, patients hope the doctor-patient relationship will become increasingly digital. Of course, it’s just as important to meet in person as it always was. But for patients (and potential patients) with busy lives, it’s a good idea to have multiple touchpoints. And what better way to do …

Read More »

Social Media for Healthcare: It’s Great for Business!

patient in hospital bed with phone

How many times have you been walking along and nearly collided with someone staring at their phone? Many people are clearly absorbed with their mobile devices. And the majority of that time is spent on apps—like Facebook and Instagram. So can healthcare providers reach these same people through social media, where their attention is so heavily concentrated? Mobile Now Rules …

Read More »

6 Qualities All Healthcare Disruptors Have in Common

doctors talking like healthcare disruptors

It’s no secret that the healthcare industry is nothing like it used to be. Your patients are also consumers. They expect more from their doctors, health organizations, hospitals, and pharmaceuticals—and healthcare disruptors are taking action. Some of the long-standing players in healthcare are quickly setting themselves apart as healthcare industry disruptors, as are new players in health and wellness and …

Read More »

9 Marketing Interviews You Can’t Miss

woman with headphones smiling

Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered.  These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into topical categories to save you …

Read More »

Marketing Partnerships Are Essential for Healthcare Organizations

healthcare marketing agency team

A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they’ll be there for you—not for a one-off project or creative piece, but as a true marketing partner.  The cold, hard truth is, many agencies won’t actually form a true marketing partnership with you. Many simply aren’t …

Read More »