Got to say, though, it’s pretty good! For a start, I like the paddle style applicator that seems more friendly than a doe’s foot style. It makes you more inclined to dab rather than smear and I think that’s a big part of getting under-eye concealer right without overloading. Overload is partly why concealers end up sitting in lines and creases or looking heavy – expectation management is key because there isn’t a concealer that’s going to look entirely natural while wiping out darkness completely. Minimizing is the operative word. I dabbed then patted and took a bit of time to do it, as well. There was nothing about Ultra HD that ‘sat’ or dried or exacerbated creases but I can’t say I saw a lot of radiance (as suggested). Later in the day, it was still fairly pristine, so I’m impressed. Just don’t put too much on or expect it to somehow eradicate a week of no sleep. It’s a helper not a unicorn.
There’s a decent shade line-up – 22 in all – but at £22 it’s quite pricy. In the swatch above from bottom to top, it’s: 31, 51, 40, 52, 20. Escentual has it HERE non affiliate HERE with all shades in stock although some low at the time of writing.
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