Health Collections

No More “Average Position” Metric

doctor holding up one finger

Home » Blog » Internet Marketing » Big Changes Coming to Google Ads: No More “Average Position” Metric We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your budget, and test to find out what works …

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Healthcare Brand Metrics: Measuring Lifetime Value

Home » Blog » Interviews » [Podcast] The Ultimate Healthcare Brand Metric: Measuring Lifetime Value Ed Rafalski, Chief Strategy and Marketing Officer, Baycare Health System One of my favorite conferences to attend each year is HCIC, the Healthcare Internet Conference, where I get to catch up with people and organizations that are doing incredible things in the digital healthcare space. …

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Health Business Group

Happy 14th! My main job is president of Health Business Group, a boutique healthcare strategy consulting firm I founded in 2003. As a sideline, I write the Health Business Blog, where I provide a behind the scenes look at the business of healthcare, featuring my spin on healthcare topics in the news, interviews with entrepreneurs, and policy prescriptions. The blog is …

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California Coalition & Legislators Unveil Care4All California Plan to Cut Uninsured Rate & Make Coverage More Affordable |

Care4All California, a campaign of more than 70 consumer, community, labor, progressive and health care organizations, unveiled a plan made up of a package of bills and budget items that together will move California closer than ever to universal coverage by eliminating many remaining coverage gaps, improving quality and equity, and reducing prices for health care consumers. The package is …

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Online Reviews and the Patient Experience [Podcast]

Home » Blog » Interviews » Online Reviews and the Patient Experience [Podcast] Chrissy Daniels, Partner at Press Ganey My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in …

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Online Reviews and the Patient Experience [Podcast]

Home » Blog » Interviews » Online Reviews and the Patient Experience [Podcast] Chrissy Daniels, Partner at Press Ganey My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in …

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3 Ways to Simplify Your Healthcare Social Media Strategy

fingers typing quickly on computer representing an efficient social media strategy

Social media has certainly created a buzz among business owners in the last decade, and healthcare practitioners are no exception. However, factors such as how many likes or follows you get on your Facebook page do not necessarily translate into direct revenue or new patients. Employees can waste a lot of time focusing their attention on platforms like Instagram and …

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